
“Can I just pass the card fee to the customer?” Often yes — but surcharging is one of the most rule-bound things a merchant can do, and the businesses that get it wrong find out through a fine or a terminated account. Here’s the plain-English version.
Three different things people call “the card fee”
- A surcharge — an extra amount added specifically to credit card sales. The most regulated of the three.
- A cash discount — one posted price for everyone, with a discount for paying cash. Mechanically the opposite of a surcharge, and generally simpler to run.
- A convenience fee — a charge for using an alternative payment channel, such as paying by phone instead of in person. Narrow rules, and it usually can’t be applied to your normal checkout.
These are not interchangeable words. Which one you’re actually running determines which rules apply to you.
The rules that come with surcharging
- Tell the card networks first. Surcharging typically requires advance notice to the card brands and to your processor. Skipping this step is the most common violation.
- Credit only — never debit. Surcharging debit and prepaid cards is not permitted, even when the customer runs the card as credit. Your system has to tell the difference.
- Stay under the cap. There is a maximum percentage, and you can never surcharge more than what you actually pay to accept the card.
- Disclose it twice. Clearly at the entrance or checkout page, and again at the point of sale before the customer commits.
- Itemize it on the receipt. The surcharge must appear as its own line, not folded into the total.
- Check your state. Rules differ by state and have shifted repeatedly over the years. Verify what currently applies where you operate — and if you sell across state lines, that question gets more complicated, not less.
Cash discount: the simpler cousin
With a properly run cash discount program, your posted prices already include the cost of card acceptance and cash-paying customers get money off. Because you’re not adding anything to a card transaction, it sidesteps much of the surcharging rulebook. It still has to be implemented honestly — a “cash discount” that is really a surcharge wearing a different label will be treated as a surcharge.
The question nobody asks first: will it cost you sales?
This is a pricing decision, not just a compliance one. In B2B and trades work, where invoices are large and buyers are used to it, surcharging is often accepted without friction. In consumer retail and e-commerce, where the fee appears at the exact moment of checkout, it can measurably increase abandonment. Run the math on both sides: saving 3% on the sales you keep is a poor trade if you lose more than 3% of the sales.
The alternative worth considering
For larger invoices, the cheapest answer often isn’t surcharging at all — it’s not using a card. ACH and eCheck settle bank to bank for a fraction of card cost, with no surcharge rules to comply with and no awkward conversation at checkout. Offer cards for convenience and ACH for the big ones, and the blended cost drops without touching your posted prices.
Set it up so it holds up
At Creditcard Payment Services, we configure card processing with surcharging or cash discount handled properly at the terminal and gateway level — correct card-type detection, correct disclosures, correct receipts — alongside ACH for the invoices where it makes more sense. And we’ll tell you honestly if we think it will cost you more in lost sales than it saves.
Thinking about passing on card fees? Apply online or call 1-800-475-6011 and we’ll walk through the numbers with you. No cost, no obligation.
Ready to find out where you stand?
Most approvals come back in 2–3 business days — and there’s no cost to apply and no obligation.
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